What Aptodot Does
Aptodot works with brands investing in Amazon Ads who need clarity around measurement, performance, and full-funnel behavior.
The work is advisory and analytical in nature.
The focus is on helping teams understand how their Amazon Ads programs are performing.
Amazon Ads Program Evaluation
This service focuses on how Amazon Ads programs are structured and how results should be read at the program level.
Work may include:
- Evaluating how Sponsored Ads and DSP interact across the funnel
- Identifying where performance is driven by structure versus reporting mechanics
- Diagnosing why performance appears strong or weak in specific areas
This is most useful for teams who feel their data is directionally confusing or internally inconsistent.
Measurement & Reporting Interpretation
This service is centered on helping teams understand what Amazon Ads reporting represents.
Work may include:
- Explaining how Amazon attribution and conversion deduplication work in practice
- Reframing performance beyond campaign-level ROAS
- Interpreting DSP and Sponsored Ads outcomes together
- Preventing optimization decisions driven by misleading attribution signals
The goal is clarity in decision-making, not dashboards or reporting automation.
Strategic Advisory & Reviews
For teams that need an external perspective without execution support.
This may include:
- Program-level reviews or audits
- Second-opinion evaluations of performance trends
- Advisory support for in-house teams
- Guidance on restructuring or rebalancing Amazon Ads programs
Engagements are typically diagnostic, time-bound, and collaborative.